I found chapter ten really interesting, for several reasons. A key point it highlighted was how much the public views public relations to rely on the media, and vice versa, and how correct that assumption is. It also highlighted the changing nature of media relations in present society and how, like public relations, it has become much more complex. The power of the media was also emphasised, although I think that is something that we have already come to recognise.
The history of various aspects of the Australian media that were outlined was also quite interesting as well as the summation of points of newsworthiness. Something I took out of the reading which I had previously not considered was how public relations practitioners must become familiar with all the styles of the media, as well as the people who work in it and the way the work is completed.
The two readings about presentations and group work were very helpful, especially as my debate is the first week. There were several great pointers that I picked up and have used in preparation for my presentation. Although the two texts repeated each other several times, it was fascinating to note how important group work and oral presentations are beyond the education system. A key point was that in almost every job, you will need to work well in a group to achieve results and you must be able to confidentally speak, or present your case in front of groups of people. It was also a great point that no matter how many people in your group, everyone brings a different ability, strength or knowledge to the table that allows positive diversity to the presentation.
My learning builds upon previous learning about public relations in that the job is so complex and there is so much a public relations practitioner needs to know. The importance of media relations to public relations just heightens how vital it is to understand all the aspects of the media and how different publics relate to different media organisations. I have begun to wonder whether there is anything a public relations practitioner doesn't need know in order to be successful at what they do?