A key point outlined was also about the preciseness and simplicity of job applications. I previously have tried to make applications as long as possible as I thought the more information I divulged, the smarter I would come across as. Therefore, this fact has helped me realise how wrong I was.
I found Chapter 11 'Internal Communication' quite an interesting read. It brought to light a lot of interesting facts and is something a lot of organisations should read. Its research and findings demonstrate a lot about the internal communications process and what works, doesn't work and what needs to be built on. I agreed with the statement that 'we communicate "with" employees, not "to" them, as communication is a two-way process' (Internal Communication, C. Tymson, P. Lazar, P and R. Lazar, p 314). I think this is probably one of the most important points from the reading and is something that should be illustrated to all organisations as the communication process is such an important one and should be done correctly and with some sufficient knowledge of the process.
The research finding that senior management is where most empoyees want to be communicated from was also important. And the fact that most employees find that senior management communication is not as adequate as it should be reveals the importance of senior people getting help from communicators. They are, after all, at the head of their industry and should be communication experts as the process is so vital in all organisational areas.
My learning builds upon previous learning about public relations in that the areas of PR that you can become involved in are so diverse and continuously changing. Many interviewees stated that an apect of PR that they enjoyed was the fact that every day brought something different. Many also stated that you have to be passionate about the job, and I think that that is an important aspect, not only in the Public Relations industry but when looking at getting any job. Perhaps work experience can also be a way to see if PR is an area we really are passionate about before we take the plunge of getting a full time job in the industry?
It also built upon my previous knowledge about the importance of communication in organisations, but allowed me to further comprehend the fact the communicating isn't just about getting a message across, but also relies on relationships.